Creative Team
Stories are never built alone.
They grow through collaboration, trust and a shared way of seeing the world.
Reel Lab Studios is shaped by a creative partnership where film, design and digital thinking come together naturally.
We believe the best work happens when ideas are explored with care, curiosity and intention allowing stories to feel honest, emotional and alive.
Ricardo Goenaga
Founder / Filmmaker
Ricardo approaches every project from a storytelling perspective focusing on emotion, rhythm and the small details that give meaning to a story. His role is to shape the narrative and visual direction of each film, ensuring the final piece feels intentional, cinematic and deeply connected to its purpose.
Flor Martínez
Creative Director / Designer
Flor leads the creative and design vision behind each project, translating ideas into a clear and expressive visual language. Her work brings coherence, sensitivity and structure to every story, allowing each element to come together naturally and with purpose.
Working together Film, design and digital thinking
come together through collaboration, trust and a shared creative vision.